KPMG works with organisations to help them navigate the changes and challenges in the media, publishing and advertising industries, and build value.
KPMG helps organisations navigate challenges in media, publishing and advertising.
KPMG’s Media Value Advisory are a team of passionate media industry leaders helping advertisers, publishers and agencies create value within the complex media landscape. As an integral part of the firm’s rapidly growing Customer, Brand & Marketing Advisory, the team provide objective and informed advice across the entire media supply chain, and across all industry sectors.
With Australian advertisers spending in excess of $15bn annually, marketing has never been more accountable for delivering measureable business outcomes. The Media Value Advisory team is responding to a global need to improve the efficiency and effectiveness of marketing investment, and acts as an integral advisor to any marketing measurement program.
How we can help
Combining deep market knowledge in Australia and New Zealand, with a global network of industry experts, we offer our clients unrivalled insight, leading data and research tools and an independent and practical approach to solving their biggest challenges.
Some of the questions we help our clients answer include:
The Media Value Advisory team have expertise in optimising media operations, strategy, technology, data and measurement practices, with a focus on three core services: