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Media Value Advisory

Media Value Advisory

KPMG works with organisations to help them navigate the changes and challenges in the media, publishing and advertising industries, and build value.

KPMG helps organisations navigate challenges in media, publishing and advertising.

KPMG’s Media Value Advisory are a team of passionate media industry leaders helping advertisers, publishers and agencies create value within the complex media landscape. As an integral part of the firm’s rapidly growing Customer, Brand & Marketing Advisory, the team provide objective and informed advice across the entire media supply chain, and across all industry sectors.

With Australian advertisers spending in excess of $15bn annually, marketing has never been more accountable for delivering measureable business outcomes. The Media Value Advisory team is responding to a global need to improve the efficiency and effectiveness of marketing investment, and acts as an integral advisor to any marketing measurement program.

 

How we can help

Combining deep market knowledge in Australia and New Zealand, with a global network of industry experts, we offer our clients unrivalled insight, leading data and research tools and an independent and practical approach to solving their biggest challenges.

Some of the questions we help our clients answer include:

  • What is driving marketing ROI and how do we measure it?
  • How do we future proof our media investment in a fragmenting market?
  • Are we protected from digital media transparency issues?
  • How do we apply data to inform our communications strategy?
  • How can we optimise our media sales offering to compete with global players?

The Media Value Advisory team have expertise in optimising media operations, strategy, technology, data and measurement practices, with a focus on three core services:

  • Media owner strategy: Identification of new media products, development of service and revenue models to future-proof their business, and sales optimisation strategies.
  • Marketing mix modelling: A statistical analysis to measure the contribution of marketing to sales, with a view to optimise marketing return on investment.
  • Agency review and selection: An independent and robust evaluation of agency partners to improve transparency, create cost efficiencies and optimise ways of working.

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