Carmen focuses on leading clients through disruption by helping leaders navigate the constant evolution in technology. Carmen leads a vibrant and diverse customer advisory business that guides business and brand leaders on customer, citizen and brand experience.
Carmen was Management Partner and European Marketing Director for flagship WPP agency, J Walter Thomson London, and prior to this Business Director at Saatchi & Saatchi in London and Sydney. She has developed transformational strategy and campaigns for major global brands such as Procter & Gamble, Toyota, Visa, Unilever, Nestle, Debenhams and Qatar Airways. Carmen also led the long-form broadcast content arm JWT Entertainment and worked on UK advertising industry best practice with the IPA in London.