Carmen joined KPMG in November 2017. She has more than 20 years’ experience servicing leading international brands in London, Europe and Australia. Carmen was Management Partner and European Marketing Director for flagship WPP agency, J Walter Thomson London, and prior to this Business Director at Saatchi & Saatchi in London and Sydney. She has developed transformational strategy and campaigns for major global brands such as Procter & Gamble, Toyota, Visa, Unilever, Nestle, Debenhams and Qatar Airways. Carmen also led the long-form broadcast content arm JWT Entertainment and worked on UK advertising industry best practice with the IPA in London.
In her role at KPMG, Carmen will focus on guiding business and brand leaders on topical issues such as brand strategy, consumer insight, media transparency, marketing integration, speed of change and new technologies, creating meaningful customer influence and marketing spend accountability.