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All the right moves

All the right moves

Find out how we helped a technology leader change consumer thinking and grow market share.

Adrian Clamp


KPMG in the UK


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The market for personal computers never stands still, with new products driving consumer expectations constantly higher. In this evolving market, our client, a large information technology company, wanted to make their brand the preferred premium option.

To understand what was driving consumers’ decision making, we launched ongoing online research spanning over 20 countries. By targeting people planning to buy within the next three months and those who had bought in the three months before, we built a complete picture of the path to purchase.

Using sophisticated data analysis, we pinpointed the best opportunities to disrupt consumers’ thinking, and identified which channels and messaging to use with different groups to make them more likely to consider and choose our client.

With deep insight into what consumers are thinking at different points in the path to purchase, our client can now focus marketing spend for maximum impact. They are making all the right moves. Market data shows the company capturing a growing share of the premium market.

© 2020 KPMG LLP, a UK limited liability partnership, and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.

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