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Methodology and acknowledgments

The survey data published in this report is based on a survey of 1,300 chief executive officers (CEOs) in 11 of the world’s largest economies: Australia, China, France, Germany, India, Italy, Japan, the Netherlands, Spain, the UK and the US. The survey was conducted between 22 January and 27 February 2018.

The CEOs operate in 11 key industries: asset management, automotive, banking, consumer and retail, energy, infrastructure, insurance, life sciences, manufacturing, technology and telecom.

Of the 1,300 CEOs, 314 came from companies with revenues between US$500 million and US$999 million; 546 from companies with revenues between US$1 billion and US$9.9 billion; and 440 from companies with revenues of US$10 billion or more.


KPMG would like to thank the following for their contributions:

  • Ken Allen
    CEO, DHL Express, Germany
  • Enrique Díaz-Rato
    CEO, Cintra, Spain
  • Stephen Glancey
    CEO, C&C Group, UK and Ireland
  • Patricia Kampling
    CEO, Alliant Energy
  • Andrew Liveris
    former Chairman and CEO, The Dow Chemical Company, US
  • Paul Massara
    CEO, Electron, UK
  • Saker Nusseibeh
    CEO, Hermes Investment Management, UK
  • Nick Ogden
    CEO, ClearBank, UK
  • Miles Roberts
    Group Chief Executive, DS Smith Plc, UK
  • Dan Schulman
    CEO, PayPal, US
  • Masayoshi Son
    Chairman and CEO, SoftBank Group Corp, Japan
  • Susan Story
    President and CEO, American Water
  • Duncan Tait
    SEVP, Head of Americas and EMEIA, Fujitsu, UK