Tracey Stanley

Strategic Alliances Lead

KPMG in the UK

Tracey leads a number of Strategic Alliances for the firm.

Strategic alliances are central to our goal of helping clients achieve a sustainable competitive advantage by using technology as an enabler to transform their business. We combine our deep business process, industry, risk, and tax experience with professionals who are trained and certified by our alliance partners, enabling us to ensure our clients derive the most value from their technology investments.

With more than 20 years’ experience in marketing, business development and pursuit management, Tracey has held various roles including managing The Law Society’s quality mark – Lexcel, Head of Marketing and Alumni Relations for two postgraduate Business Schools, and sitting on the global leadership team for Internal Audit Services at PwC. In particular, her experience of business development and pursuit management spans roles including Global Account Manager for two high-profile global accounts, Pursuit Leader – advising teams on strategies to improve win rates on key opportunities, and UK Account Lead for a leading media sector client.

In her current role within the Strategic Alliances team, Tracey is focused on driving business growth by developing effective client and alliance relationships, winning new business and coaching KPMG and alliance teams to succeed.


  • Strategy
  • BA (Hons) Business Studies

  • Strategic Alliances

  • Business Development

  • Pursuit Management