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ConsumerCurrents

ConsumerCurrents

ConsumerCurrents提供消費性產業高階管理者市場時事議題、全球趨勢以及商業策略。

ConsumerCurrents提供消費性產業高階管理者市場時事議題、全球趨勢以及商業策略。

ConsumerCurrents每半年出版一次,主要提供全球消費零售廠商及品牌高階管理領導者閱讀。每篇出版的刊物中,皆有經KPMG專業調查的最新市場議題、全球趨勢及商業策略。
 

本期議題如下:

  • 現貨供應 – 吸引消費者的企業;零售業中機器人時代的來臨;如何運用合適的價格吸引消費者
  • 顧客優先 – 持續吸引消費者的注意
  • 帝亞吉歐 (Diageo) – 與帝亞吉歐執行長Ivan Menezes的獨家訪談
  • 印度 – 為什麼你不能忽略這個有活力的市場?
  • 人才之戰 – 隨著消費者轉換率上升,零售業者是否有跟得上市場趨勢的能力?
  • 個人數據 – 隨著世代變更,企業需要比以往更謹慎的處理客戶數據。
  • 好時 (The Hershey Company) 個案研究 – 與好時公司執行長Michele Buck的訪談:為什麼糖果業龍頭不能僅僅當一個糖果製造商就好?
  • 其他產業的案例分享 – 英國奧運代表隊 (Team GB) 如何藉由不斷改變及即時修正錯誤以贏得奧運金牌?

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