Today, as a retailer, you are competing against the best experiences every industry offers. Essentially, successful retailers show up to the right customers, where it really matters in remarkable ways. We call this unified commerce, and retailers are bringing it to life by taking advantage of two key technologies: cloud computing and unified commerce.
As trends and consumer demands continue to shift, retailers need to be able to act fast and develop new experiences and business models. They need to follow customers across their shopping journey, creating meaningful relationships along the way. And they need to become intelligent organisations, capable of making timely decisions and accurate forecasts.
Cloud-based systems enable companies to add critical functionality and scale their IT much faster than it would take to create new applications from scratch in a traditional server environment. A unified commerce platform can further support your business growth plans by allowing you to seamlessly add new channels to elevate your retail experience – including channels which may fall outside of the traditional retail format.
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