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Artificial intelligence (AI) will change business models, transform industries and help shape our future.

The further development of ChatGPT has brought the technology increasingly to the fore in the past year and initial ideas for its application have been exchanged and trialled. In order to make the best possible use of the advantages of artificial intelligence, a strategic implementation of measures in the company is now required

KPMG combines in-depth industry knowledge and advanced technical skills to help decision-makers make the best use of generative AI - from strategy and design to implementation and ongoing operational processes. Human expertise, the integration of compliance and consideration of the EU AI Act and proactive risk management remain crucial.

Three main features of AI

Generative AI has developed into a versatile tool, due in particular to the following three main features:

  1. AI is able to create content such as text, images or videos, which enables a variety of new applications.
  2. Thanks to pre-trained models, many use cases can now be implemented with minimal effort. This has lowered the hurdles for implementation and often makes it more cost-effective.
  3. Interaction with generative AI is usually via natural language, which makes it much easier and more accessible to use.

Opportunities through generative AI

  • Increasing creativity and productivity
  • Improving the customer experience
  • Increase in employee satisfaction
  • Reduction in administrative costs
  • Process automation

Requirements for the safe use of AI

  • Priority of human action and supervision
  • Technical robustness and security
  • Data protection and data quality management
  • Accountability
  • Management of risks and compliance
  • Consideration of the EU AI Act

How companies implement AI

Audit

Audit


AI professionalises the audit by identifying unexpected or high-risk transactions and analysing large volumes of data.

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Finance

Finance


AI strengthens the financial sector through automated data analyses for accurate budget forecasts and risk assessments. This leads to well-founded financial decisions.

Governance, Risk and Compliance

Governance, Risk and Compliance


AI improves the interactive search in compliance guidelines, the creation of guidelines and the automation of the processing of compliance incidents.

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HR

HR


AI supports HR with automated applicant assessments, tailored career recommendations and optimised training programmes for employees.

Law

Law


AI helps to ensure compliance with regulatory requirements and process legal matters more efficiently.

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Procurement

Procurement


AI enables precise inventory forecasting and stock management through advanced analyses of market trends and consumption data.

Sales & Marketing

Sales & Marketing


AI optimises sales through precise customer profile analyses and automated lead generation for well-founded decisions and effective customer contact.

Tax

Tax


AI is transforming the tax sector with automated tax data analysis and fundamentally reshaping areas such as transfer pricing documentation.

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Our AI alliances

As an early access partner for Microsoft 365 Copilot and Azure OpenAI Service, KPMG is testing the technologies with selected units across the global organisation. The experts will combine the enhanced capabilities of these tools with their specialist and industry knowledge to help clients worldwide become more agile in an increasingly complex business environment and accelerate the development of digital solutions.


* A blog post by our cooperation partner KPMG Law Rechtsanwaltsgesellschaft mbH


* A podcast by our cooperation partner KPMG Law Rechtsanwaltsgesellschaft mbH


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