An exponential growth in data availability and processing is enabling deeper fact-based insights in the due diligence phase. Buyers are increasingly using quantitative and predictive insights to support their value hypothesis, which would previously have been largely qualitative. Integrating data analytics tools and capabilities into the M&A team is key – who fails to do so risks being left behind.
When it comes to a transaction, the more refined insights you have, the better. But raw data isn’t refined. It isn’t organized and neat. And it isn’t easy to get to grips with or to drive insights from.
With a potential acquisition or transaction, you have limited time to discern the target’s real strengths and weaknesses. And it’s only when the transaction is completed that you find out the true value of the deal.