Building trust in analytics: Breaking the cycle of mistrust in D&A

Building trust in D&A

Data and Analytics holds the power to unlock untold value. But first you need to trust what the analytics are telling you. KPMG’s latest report explores the value of trust in the D&A equation. The report includes practical tips and ideas to help break the cycle of D&A mistrust.


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You can’t make sound business decisions if you don’t trust your data and analytics. Yet only around a third of all organizations have a high level of confidence in their customer insights or the analytics they receive on their business operations.

In this report, KPMG International explores the current trust gap affecting organizations around the world.

Based on a global survey of more than 2,000 organizations, the report shares insights and recommendations on suggested processes, practices and governance for building trust in D&A using KPMG’s four anchors of trust, a framework for assessing quality, effectiveness, integrity and resilience.

Should you trust your analytics? Find out in KPMG International’s latest report.

“As analytics increasingly drive the decisions that affect us as individuals, as businesses and as societies, there must be a heightened focus on ensuring the highest level of trust in the data, the analytics and the controls that generate desired outcomes.” 

- Christian Rast, Global Head of D&A, Partner, KPMG in Germany

Country report: South Africa

Are South African organisations building their data and analytics processes on the four anchors of trust? To what extent do they trust the insights gained from analytics?

KPMG's country report for South Africa provides the answers. Download the report here >>

Building trust in analytics

Data and Analytics (D&A) holds the power to unlock untold value. But first you
need to trust what it is telling you. 

While trust in D&A is a significant challenge for organizations, few seem to be
talking openly about it. That is why we developed this report. We wanted to
shine a light on the trust gap that threatens every organization. We wanted to
measure and benchmark the current level of trust in the market. And we wanted to understand what leading organizations are doing to improve the trust they have in their data and in their analytics.

Read more about trusted analytics in the KPMG Thought Leadership Building trust in analytics >>

building trust in analytics infographic


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