Our report highlights that Europe’s 32 leading football clubs grew by 14 percent in comparison to last season.
Ahead of Saturday’s UEFA Champions League final between Real Madrid CF and Juventus FC, KPMG’s “Football Clubs’ Valuation: The European Elite 2017” report today highlights that Europe’s 32 leading football clubs grew by 14 percent in comparison to last season to a combined Enterprise Value (EV) of EUR 29.9 billion.
Andrea Sartori, KPMG’s Global Head of Sports and the report’s author, commented: “The aggregate value of Europe’s 32 leading football clubs suggests that the overall value of football, as an industry, has grown. While this is partially explained by football’s broadcasting boom, the internationalisation of the clubs’ commercial operations, their investment into privately-owned and modern facilities, and overall more sustainable management practices, are also key reasons for this growth.”
“In terms of media rights value, the English Premier League sits comfortably at the top of European leagues, although other major leagues have outlined well-defined strategies to compete for the attention of global fans. However, unlike other factors, an individual club’s ability to influence their broadcasting income is often limited, despite the very evident impact this revenue stream has on their Enterprise Value.”
The second edition of KPMG’s report finds that in 2017, English Premier League clubs dominated the ranking, accounting once again for approximately 40 percent of the aggregate EV. The appeal Premier League enjoys for sponsors is confirmed by five clubs featuring in the top 10 by overall kit value are English. Moreover, as a result of the broadcasting agreement which started this season (2016-17). The Premier League’s position is expected to be even more prominent in next year’s report.
This year, 10 clubs were valued in excess of EUR 1 billion, two more than in 2016, with Juventus FC and Tottenham Hotspur FC being the new entrants in this elite group, the latter ousting Paris Saint-Germain FC from the 10th position.
Another remarkable change in the top-third of the table is Manchester City FC’s move to the fifth position, being valued at EUR 1.9 billion and surpassing Arsenal FC. Leicester City FC’s journey to the English Premier League crown in 2015/16 has passed into the annals of history, earning them a noteworthy 16th position in our report.
Despite the English dominance, Spain is still the only country with two clubs reporting an EV above EUR 2 billion, namely Real Madrid CF and FC Barcelona. Furthermore, the overall value of Spanish clubs in the ranking increased by 10 percent, as a result of Atlético de Madrid (+34 percent) and Sevilla FC’s (+44 percent) significant growth and the entry of Athletic Club Bilbao in the top 32 list for the first time.
Germany, which recorded an aggregate EV increase of 14 percent, is again represented by only three clubs. Thanks to this growth, FC Bayern München is now valued at EUR 2.4 billion and sits again in 4th position, narrowing the gap to third placed FC Barcelona.
The analysis also highlights how Italian clubs continue to struggle to keep the pace with European peers. Serie A (overall 7 percent growth) is now represented by only six clubs, one less than in 2016, while SS Lazio’s value decreased by 2 percent and that of AC Milan, recently acquired by a Chinese consortium, remained at EUR 547 million. By contrast, UEFA Champions League finalists Juventus FC, following a winning streak of six consecutive domestic titles, mirrored their on-pitch success with a 24 percent EV growth and remained the only Italian club in the top 10.
Notes to editors
*KPMG’s “Football Clubs’ Valuation: The European Elite 2017” report aims to provide an indication of the Enterprise Value of the most prominent European football clubs as at 1 January 2017. The foundation of this report is an analysis of publicly available financial and non-financial information of the 2014/15 and 2015/16 football seasons for the most prominent 32 football clubs. It is, therefore, important to highlight that the report does not consider the business and sporting results achieved by each club in the 2016/17 football season.
The proprietary algorithm KPMG’s member firm professionals have developed is based on the Revenue Multiple approach and takes into consideration five football-specific metrics: profitability, popularity, sporting potential, broadcasting rights and stadium ownership.
Further details on the methodology can be found in the report here.
The Enterprise Value ranges of the 32 most valuable clubs can be found in the list below. The full list of clubs and values can be viewed in the report.
About KPMG International
KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 152 countries and have 189,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.
© 2020 KPMG LLP, a UK limited liability partnership, and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative, a Swiss entity. All rights reserved.
KPMG International Cooperative (“KPMG International”) is a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm vis-à-vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm.