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Mohsin Begg is a Manager in KPMG Sales and Markets and has been with the firm since 2008. Mohsin has extensive experience in research, analysis and knowledge management in the Retail, Food, Drink and Consumer Goods sector. He holds a Master’s degree in Competitive Intelligence and certificate in Financial Performance, Measurement and Control. He worked on developing the Consumer Markets strategy of the firm and constantly monitored execution to ensure progress. He keeps an eye out on new and developing trends in South Africa.