With legendary cycling races such as the Tour de France, and Giro d'Italia pitting professional riders against each other for several weeks of fierce competition, pro cycling's Team DSM recognizes the value of innovating in one of the world's toughest sports.

Team DSM turned to KPMG for help in designing a digital platform using data & analytics for new and detailed insights into the team's activities. The digital specialists at KPMG Lighthouse — KPMG's Global Center of Excellence for Data, AI & Emerging Technologies — are helping Team DSM enhance its racing program — from training and nutrition, aerodynamics and riders' power output to race-day tactics and more. Sensors on bicycles and riders, along with competitor statistics and race results generate precise data to drive continual improvements.

Team DSM's impressive results to date are helping to demonstrate the value of data in improving the team's prospects for victory.

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We truly believe we are at the forefront of smart data use in our sport and that KPMG will drive our competitiveness to even higher levels. The smart use of data gives us new insights to keep developing our performance, science and coaching groups and ultimately make the team better.” - Narelle Neumann, Head of Science for the Netherlands-based cycling organization.