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Egypt’s Cairo University wins 2019 Enactus World Cup

Egypt’s Cairo University wins 2019 Enactus World Cup

The Egyptian team from Cairo University was named the 2019 Enactus World Cup Champion, which was held in San Jose, California, from 16-18 September.

Jacobina Every

Global News Editor

KPMG International


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Enactus is an international organization that supports future leaders and drives positive change in communities across the globe. This global event connects students with academic and business leaders through entrepreneurial-based projects that empower people to transform opportunities into real, sustainable progress. 

The Enactus World Cup 2019 included 700 students from 152 universities and colleges. During the competition, students from 31 countries competed by delivering a 12 minute presentation to showcase their application of business innovation and entrepreneurial action to create social impact.  The event is the culmination of more than a year's work, with 72,000 students from 34 countries initially competing at a national level for a place in the World Cup.

The Egyptian team developed a self-sufficient social enterprise, offering a high-quality organic menstrual pad, made by women for women. Project Rosie, which started as a women's sanitation project and grew into a social impact business, markets and sells organic pads that are eco-friendly and affordable. Women were traditionally unable to afford sanitary pads or found that their health was suffering from using pads that contained plastic. Rosie is taking measurable steps to drive Sustainable Development Goals (SDGs) 6, clean water and sanitation; 8, decent work and economic growth; and 10, reduced inequalities.

Enactus winners

The top four country teams were Egypt, Canada, US and Germany.

The Enactus World Champion team received the Ford Better World Award; the US $90,000 in total prize money is shared between the winning team, three runners up and their Enactus country operations to help scale their projects and enterprises.

Shri Ram College of Commerce in India won The World Water Race for its Project Asbah. It was awarded up to US$120,000 in funding to support project scaling to provide clean drinking water at reasonable prices to urban and rural dwellers through community water filtration plants.

KPMG International has served as the presenting sponsor of the Enactus World Cup since 2011, and has supported Enactus for more than two decades. KPMG is also committed to the 17 SDGs, which collectively aim to make our world more prosperous, inclusive, sustainable and resilient.

Rob Arning, Foundation Chairman and Client Care Executive, KPMG in the US, said:  "It is inspiring to see this next generation of leaders develop world-class ideas to create sustainable change. Enactus gives these young entrepreneurs a global platform to make a real difference in the world. KPMG is honored to collaborate with Enactus for over two decades.” 

About the three other finalist teams

Students from Lambton College in Canada demonstrated how they addressed food insecurity through Project One Seed: One Seed uses entrepreneurial action to improve the lives of people living in Zambia, Africa, by first improving their traditional farming techniques. Now that the Zambians can produce enough food and have disposable income, Enactus Lambton has helped them build a local economy.

Germany was represented by the University of Mannheim with the Project ReSoil, a sustainable soil enhancer that is produced from locally available waste materials. It significantly increases farmers' yields all over Sub-Saharan Africa and eliminates soil erosion in the long run.

The US was represented by Brigham Young University-Hawaii, with RiceUp, a social enterprise that developed a sustainability roadmap, using technology to innovate the Philippine Agricultural Ecosystem. By empowering farmers to become “agri-preneurs,” RiceUp helps local youth become more involved in farming and enables local governments to assist in reforming agricultural policies.

To learn more about Enactus please visit this page. To learn more about KPMG International's commitment to lifelong learning, please visit KPMG's Citizenship page.

For more information contact:

Jacobina Every
Global Communications, KPMG International
+44 207 6942293

About KPMG International

KPMG is a global network of professional services firms providing Audit, Tax and Advisory services. We operate in 153 countries and territories and have 207,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such. 

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