To today’s businesses, trust is everything. In an uncertain, constantly shifting environment, customers, employees and investors look for organizations they can depend on. But building and protecting that sense of trust requires many parts of the organization to work together to deliver a consistent unified vision.
Now that we live in a digitized world, every part of the business depends on fairness, integrity and transparency in the way information is collected and processed. Systems should be resilient, dependable and able to respond quickly in the face of disruption. Whether you are a customer or client who wants to feel safe when transacting with the organization, or part of the broader ecosystem of partners, investors, regulators and society surrounding every organization — digital trust matters.
Cybersecurity and privacy have a key role to play in building and maintaining that trust. Businesses are ramping up data collection, expanding the use of artificial intelligence (AI) and machine learning (ML) technologies and embracing the environmental, social and governance (ESG) agenda, all while facing increasingly exacting regulatory standards.
In this latest research — Cyber trust insights 2022 — KPMG International surveyed 1,881 executives and held a series of discussions with corporate leaders and professionals from across the world to explore the extent to which the C-suite recognizes this, how they are meeting the challenge, and what they need to do next. It also explores the key role chief information security officers (CISOs) can play in helping them and identifies five crucial steps to help build trust through cybersecurity and privacy.
Five crucial steps to help build trust through cybersecurity and privacy
Weave cybersecurity and privacy into the business processes, governance and culture of the organization – making it integral to business rather than a compliance-driven overhead.
Work with colleagues such as the chief data officer and the chief privacy officer to help establish, embed and sustain digital trust.
Embrace the broader agenda and recognize the ability to make wide ranging contributions in areas ranging from ESG to the ethics of AI.
CISOs who win the support of the C-suite and the board are likely to find it easier to help drive the trust agenda. This means transforming the CISO from a narrow technical role to a strategic enabler within the organization.
Identify key partners within the organization’s ecosystem and collaborate closely with them to help improve trust and resilience.
Perspectives from KPMG leaders
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