"To improve is to change; to be perfect is to have changed often."—Winston Churchill

HR organizations who are very confident about their growth prospects are far more likely to say that their corporate purpose and values have played a central role in shaping how they respond to COVID-19.

89 percent HR executives
75 percent CEOs graph
30 percent CIOs graph

Thirty-four percent of HR organizations are also prioritizing redefining or further enhancing their organizational culture to emphasize digital mindset, virtual working, agility, etc. They see it as critical for managing the implications of COVID-19 and moving to a new reality.

Employee experience is a defining factor of a company’s corporate culture. While 79 percent of CEOs agree that HR plays a vital role in establishing the right culture for the company, only 52 percent say that it owns the employee experience. That compares with 98 percent of HR Pathfinders, making it evident that Pathfinding organizations understand that HR is the shepherd of culture.

The current environment offers an opportunity for reinvention, not only of the workforce, but also the workplace. There is a critical need for HR leaders to step up and shape the experience of employees in a new reality, providing a whole new experience of culture.

This Future of HR in the New Reality report explores the importance of building an authentic culture and engaging workplace to maintain productivity, learning, and talent retention.

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