KPMG International’s Customer Center of Excellence hosts our Customer First podcast series examining the trends in customer experience and the evolving front office interviewing experts who share their views and insights.
Our opening Customer First podcast explores customer obsession, the theme of our Customer Experience Excellence Report.
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This episode considers how businesses can drive better customer service through engaged, autonomous teams and reflects on the benefits of aligning customer and employee experience.
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This global panel discuss the rapidly shifting consumer marketplace, the rise of marketing tech and how the expectation – and role – of marketing within organizations may change in the coming months and years. With an increasing focus on marketing data measurement, the panel explores the metrics behind brand value. And as the traditionally separate roles of marketing, branding and customer experience continue to converge, they all agree that the need to pull these sources together into one holistic point of view is vital.
Our experts this episode are:
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In this episode of the Customer First podcast, our experts discuss the impact this disruption has had on the Sales space and how, while the future of the function is somewhat unclear, organizations can place themselves in good stead to weather the turbulence.
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In this episode, we explore the concept of insight driven engagement and how organizations are getting to know their customers at a deep and profound level to help them choreograph motivational experiences.
Today's experts are:
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Today’s customers know what they want. With countless options at their fingertips, they can easily switch products or providers when their needs are not met. They expect every experience to match their best experience –and the bar rises daily. In this episode of the Customer First podcast, we delve into the changing nature of the consumer landscape and the impact this has had on delivering the right customer experiences.
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Our experts this episode are:
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This episode of the Customer First podcast brings together a panel from Asia, Europe and North America to examine the true value of customer experience (CX). The panel discuss the latest customer experience trends in their regions and look at ways organizations can overcome the pitfalls to ensure a successful CX transformation journey.
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Marketing Mandate 2020: Pivot Your Plans. Optimize Your Spend
Marketers already have a sizable marketing technology stack, but much has been underutilized, is under-performing or sitting idle. Learn in this video how to obtain greater returns from prior martech investments.
Listen hereMarketers spend big on content, yet content marketing is riddled with inefficiencies. Learn in this video about restructuring agreements to support content reuse, and creating future content efficiently and cost effectively.
Listen hereLearn in this podcast to re-think your agency management program and vendor pool to gain agility, more competitive rates and lower overall costs for creative content development and media purchases.
Listen hereLearn in this vpodcast about actively reallocating marketing dollars to areas of greatest opportunity and about developing an early warning system for assessing what is and isn’t working.
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