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Home        COVID-19: Embedding resilience        Business performance    >    Recalibrating your strategy

The long-term consequences of COVID-19 are still uncertain, but one thing is clear: This crisis will profoundly influence how business will be done in the future. Once the short-term survival of their firms has been secured, leaders are well-advised to consider the potential impacts of this crisis on their strategy.

Taking fundamental strategic decisions is difficult at this stage – not least, because the situation is still so volatile. However, many of the above-mentioned factors have disruptive potential. We therefore strongly recommend that business leaders take a holistic view of their potential impacts now – across their entire business and operating model, and rethink their strategy soon.

In this report, we outline some of the key questions that business leaders should ask themselves now, in order to help board members and senior leadership to align challenging financial ambitions with the core elements of a sustainable business model and the aspiration of operational excellence and resilience.

To learn more, download the full report.