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Insights
Customers are changing, with evolving technology creating more choice than ever. Understanding what motivates customers; the forces behind decision making and customer spending; and the experiences that can make or break customer loyalty and advocacy is the key to achieving growth today and for tomorrow. Read our insights below
Purpose is the organization’s “why”; it sits alongside the “what” – the mission – and the “where” – the vision. It answers the question “why do we exist beyond what we make, do or sell?”
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In a world where a competitive advantage can be replicated in weeks rather than years, and where first mover advantage is often the only way to secure success, speed to market has become a critical success
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Every interaction can be broken down to its component parts to assess, infer, anticipate and optimize such interfaces to meet the needs of the individual.
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The era of digital transformation has given rise to a number of established businesses and start-ups that combine digital technologies with unconventional business models, to disrupt
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Digital marketing advertising spend is on the rise , and it’s increasingly being driven by a desire to offer the most
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It was Walmart’s content and digital strategy gurus Chad Mitchell and Dan Kneeshaw who said, “Great content is great content.
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It’s not only product and price that companies must compete on, but customer service as well. In today’s customer led environment, many organizations are seeking competitive advantage
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Customer-centricity isn’t just about being customer-focused, it’s about placing customers at the very heart of everything you do.
Organizations that get this right earn the loyalty of their customers and establish long-term relationships with them
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As companies start to address the myriad of short and long-term impacts of COVID-19, sales leaders have a unique opportunity, if not a mandate, to rethink their sales models in preparation for changing business and competitive dynamics during the recovery period
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Globally, consumers believe they will be living their lives very differently for the foreseeable future. They feel more vulnerable, less secure and less in control than ever before. They expect the brands they have to interact with – digitally or, as lockdown eases, physically - to deliver better, safer, and more seamless interactions at a lower cost.
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Investing in the customer relationship in times of difficulty will be repaid by enduring customer loyalty. Firms that maintain their ethics during periods of catastrophe grow and prosper.
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Companies that were agile, responsive and digitally enabled were able to better navigate the effects of COVID-19 and lockdown.