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Vietnam: Guidance on commercial promotions, effective 15 July 2018

Vietnam: Guidance on commercial promotions

A decree (81/2018/ND-CP) concerning commercial promotions is effective 15 July 2018.


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Decree 81 provides:

  • A definition of businesses engaged in commercial promotions including direct promotions, promotions via distributors, and promotion via companies providing promotion services
  • Cash can be used for promotions, with certain exceptions, and that cash supports may be deemed to be promotions (thereby requiring a notice to the competent authorities before carrying out the activities)
  • For promotions in the form of a price reduction, the 50% cap on maximum discounts will be removed for goods or services in certain instances 


Read a 2018 report [PDF 341 KB] prepared by the KPMG member firm in Vietnam

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