Redefining customer

Redefining customer

Building profitable, customer-centric organizations.

Building profitable, customer-centric organizations.

Successful companies gear every function towards customer experience, from supply chain to operations, manufacturing to logistics, customer service to finance. Aligning the business and operating models in this way means mapping the customer journey and making the right decisions on segmentation, pricing, channels and distribution.

In an agile, data-driven, customer-centric organization, every employee is measured and rewarded for meeting critical customer metrics. KPMG's professionals understand what it takes to redefine customers and optimize their lifetime value, driving greater profitability.

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