Previously, Amanda was founder and managing director of Acuity Research & Insights, one of Australia’s leading boutique market research consultancies, which was acquired by KPMG in 2017. She works closely with some of Australia’s leading corporations to help them gain better consumer understanding in order to drive strategy for customer growth and retention.
Her focus on consumer insight means she works closely with innovation, Design Thinking and human-centred design teams to deliver true ethnographic customer understanding; and/or with data analytics and modelling teams when quantitative data based decisions are required.
In the course of her career, she has had extensive experience across the commercial, government and not-for-profit sectors. She specialises in services industries, for in these industries, relationships with the customer are becoming increasingly complex due to increased expectations and changed consumer behaviours – and so are quickly transforming.