Data science is a vital tool in the response to the human challenges and uncertainties posed by the COVID-19 situation. Data holds the key to understanding disrupted supply chains, employee health patterns, changing consumer behavior and emerging credit risks.
Although advanced and predictive data analytics offers a path out of COVID-19 confusion, the volume and variety of new data being generated – and the speed at which this data is being shared – risk overwhelming companies if they don’t have a smart data strategy in place.
Over the past few months, KPMG’s global data and AI analytics platforms (known as KPMG Signals Repository) has been helping clients navigate the fast-moving currents of the COVID-19 situation. As companies respond and prepare for recovery, here are five data trends that should inform business planning, decision making and risk mitigation at this time: