This blog is the first in a five-part series diving into our latest thinking ‘Growth in a G-Zero World’
It perhaps comes as no surprise in this age of buzzwords and neologisms that there have been some pretty interesting additions to the dictionary over the course of the past year. ‘Idiocracy’, for example, refers to the governance of a society by people that are considered idiotic, ignorant or stupid. The Philippine word ‘trapo’ (a Spanish-English play on ‘traditional politician’) means a politician who is perceived to belong to a conventional and corrupt ruling class. Even ‘purple’ hasn’t escaped, with a new homonym apparently referring to geographical areas where voters are split between Democrats and Republicans.
As we know, language is reflective of society – and in this case, it is showcasing the expanding group of people around the world who believe their political systems are not meeting their needs. In this multi-polar world, socio-political forces are redefining the role of business – and in doing so, is reshaping the social contract that exists between companies, suppliers, regulators and consumers.