Culture is a core component of geopolitics; understanding sociodemographic idiosyncrasies can help forecast what will play out in terms of politics and policy, and vice versa. It is also generally well-accepted that cultural differences can impact on leadership style.
So, are CEOs Prisoners of Geography1, with perspectives changing with location?
The US vs. Them2
Our CEO Outlook survey showed us that a CEO based in the US faces a different business landscape than a CEO in China - or at the least, adopts a very different lens.
Whereas US CEOs told us their top threats to growth were operational risk and cybersecurity, the survey finds that China CEOs view “emerging/disruptive technology risk” as a potential challenge, as well as “a return to territorialism” (perceived risks such as the US renegotiating NAFTA and the UK leaving the EU), “environmental/climate change risk” and “reputational/brand risk”.