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KIC 2021


KIC 2021


Challenge what you think is possible

A student challenge like no other. The KPMG Ideation Challenge (KIC) is an experience designed to stretch your limits and challenge what you think is possible.
You'll get to generate a new idea that could change the world, create a prototype and then pitch it to business leaders. Along the way you'll work with KPMG data scientists, coders, business specialists and tech gurus, who will help bring your idea to life.

If successful, you'll get the opportunity to take on teams from the rest of the world in the KIC International Finals and compete to win seed funding to take your idea to market.

What do you bring to the table?

Taking an idea to market is no easy task. It takes a blend of skills and capabilities. We should know. From advising to developing to executing, we do it day in and day out. So take it from us - the wider the range of skills in your team, the more powerful the thinking and more innovative the solutions.

For KIC, we create teams made up of different types of people. We look for visionaires: people who think strategically about the big picture and who know how to deliver rock solid business models, marketing and content strategy.

We look for techies, people who have skills in prototyping, testing and development. We look for creative people, who can take an idea and make it work beautifully. If that sounds like you, or if it doesn't but you still think you've got something special to offer, then we want to hear from you.

We believe that these diverse skill sets combine to create a whole greater than the sum of their parts. Together with your team, you will have the expertise to form and bring to life, an idea that has the power to change the world.


What's it like?

Watch this video to get a taste of what your experience could be like. But remember, your experience will be shaped by your idea, so expect it to be anything but ordinary.
Learn from experts. Work with a dream team. Build a winning pitch. Meet amazing people from around the world. And the further you progress, the more real-world experience you'll gain.

How it works?

  • Register for a workshop and you'll be put in a team
  • Work with that team to develop and pitch an idea
  • Win that round and you will compete in the international finals
  • Receive expert coaching, build a prototype and pitch your idea once more
  • If you win, your team will receive a seed funding from KPMG to help take your idea to market


We want the best thinkers in the world to apply for the Ideation Challenge. But as well as being forward-thinking and innovative, you need to check all of these points if you want to take part:

  • You are currently enrolled in a full-time university program with at least one year left of your studies. 
  • You submit your detailed CV with your team or individually (we will form a team for you)