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Impacto del COVID-19 sobre las nuevas tendencias en consumo minorista en la región

Por: Fernando Gamboa, socio líder de Consumo y Retail de KPMG en América del Sur

Ante la nueva realidad impuesta por el coronavirus y, especialmente, la velocidad con la que ésta demanda los cambios; la evolución del modelo de negocio, el propósito, la elección del cliente y el peso de los costos operativos conforman tendencias que hoy ponderan significativamente en la búsqueda estratégica de las empresas minoristas y de bienes de consumo por permanecer vigentes, sólidas y posicionadas en la mente de los consumidores.

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