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KPMG and Aprimo


Marketing transformation

Marketing transformation

Under pressure to do more with less, organizations seek to transform marketing operations to automate key processes, manage marketing spend, and effectively organize and reuse digital content. KPMG LLP’s alliance with Aprimo will help address these marketing operations issues with innovative technology and offerings. Aprimo’s platform supports the end-to-end  marketing operating model, giving marketers better control over the budgets, marketing projects, and content needed to support better customer experiences. Through the alliance, KPMG leverages Aprimo’s technology across three focused marketing transformation offerings, including managing marketing planning and spending, optimizing  marketing workflow, and streamlining digital asset management. Working together, KPMG and Aprimo can help transform organizations to bring modern marketing operations to the forefront.

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