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KPMG Study: Tax Leaders Say They Will Embrace Innovation to Cope with Reform and Transform Their Businesses

KPMG Releases Chief Tax Officer Outlook Study

New Chief Tax Officer Outlook Highlights Global Tax Reform and Technologies As Key Challenges for Next 12 Months


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As economic, regulatory and technologic changes—along with a drive for innovation—push tax departments to continue to evolve, Chief Tax Officers (CTOs) say that harnessing the benefits of new technologies and addressing the ever-increasing reporting and compliance requirements for U.S. and global tax reform are among the major challenges they face in the next 12 months, according to a new annual study from KPMG LLP in conjunction with Forbes Insights.

Three-Dimensional Chess, the first tax outlook study by audit, tax and advisory firm KPMG, paints a clear picture of issues and opportunities that top tax executives see ahead for their departments and organizations and sheds light on the expanding role of CTOs in an age of dramatic reform, shifting regulatory requirements and disruptive technology.

The full study, which surveyed 300 U.S. executives who are their organization’s most-senior tax decision-makers in the tax function, can be accessed here.

“Our study shows that the CTO’s role is transforming, highlighted by greater collaboration with other executives across the entire organization and a push for increased value from the tax function,” said Jeffrey C. LeSage, Americas Vice Chairman—Tax for KPMG. “Today’s chief tax officers are much more than their title implies, as they embrace the untapped potential of technology, respond to the challenges of global tax reform, and work to give their teams the technical and ‘soft’ skills to meet evolving demands of tax regulation and their businesses.”

Technology is clearly top of mind for tax leaders, according to the study. A full 80 percent of CTOs said investment in data and analytics and other emerging technologies, such as blockchain, robotics and artificial intelligence, will represent the biggest increase in their tax function’s budget, helping free up staff for more value-added tasks. Yet, the findings showed that only 45 percent of CTOs believe their department is currently keeping ahead of technological innovation.

At the same time, 85 percent said the impact of global tax reform is being discussed and addressed at the highest levels of their company, including with the board and audit committee—a sign that successfully addressing the risks and opportunities those changes present will consume much of CTOs’ time in the future.

The study also found that while the vast majority of companies plan to add to their tax department’s headcount (75 percent), there is still pressure to keep costs down. Efforts to allocate resources to more strategic, value-added areas and balance competing demands are likely a key reason why slightly more than half (51 percent) of respondents say that implementing new/emerging technology is a top strategic priority.

“Successful CTOs are building an ‘innovation culture’ within their departments—one that can quickly adopt and adapt to emerging technologies, focus on how to bring increased value to their organizations, and, perhaps most important, be known as the places that crack the code on attracting and retaining the best talent,” said Will Williams, National Managing Principal—Tax for KPMG. “The teams that are thinking differently about how they operate and how they can contribute to their companies’ growth will be the ones that thrive in the future.”


The report is based on a survey conducted in second quarter 2018, which gathered opinions from 300 U.S. executives who are the senior-most decision maker in the tax function of their organization about the evolution of their role and the challenges they face; the effects of the 2017 tax reform legislation and regulatory changes; and the level of investment in and the impact of technology on the tax function.


KPMG LLP is the audit, tax and advisory firm of KPMG International Cooperative (“KPMG International”). KPMG International’s independent member firms have 197,000 professionals working in 154 countries. Learn more at


Robert Nihen/Taylor Ovalle
On Twitter: @rgnihen/@tayovalle


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