Mexico: Labeling requirements for importers of prepackaged food, non-alcoholic beverages

Mexico: Labeling requirements for importers

Modifications to the Mexican standard labeling requirements (NOM-051-SCFI / SSA1-2010) for prepackaged food and non-alcoholic beverages are effective 1 October 2020.


The modified standards include the addition of various guidelines for the regulated labeling system for all foods and non-alcoholic beverages that are pre-packaged and destined for delivery to the final consumer in Mexico. Importers involved in food and beverage transactions must include on the product label certain information about the content such as added sugar, saturated fats, sodium, and other items. The rules also provide that prepackaged products including certain sweeteners must not include characters, animations, cartoons, celebrities, athletes, pets or interactive elements that are aimed at children. The rules also provide that the packaging must not promote or encourage the consumption of products with high caloric content.

Importers that import food and non-alcoholic beverages that are prepackaged and destined for the final consumer in Mexico and that exceed the established limits of certain contents (including added sugars, saturated fats, sodium and other items) must also comply with the labeling requirement.

For challenges or suspension requests relating to the new requirements, the deadline for filing an action is 30 business days after the effective date of the amendment (that is, by 17 November 2020).

Read an October 2020 report (Spanish) prepared by the KPMG member firm in Mexico

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