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KPMG and Google | Capture the value of your contracts

KPMG and Google | Capture the value of your contracts

Intelligent automation are being adopted across all industries and functions. Seeking to improve operational efficiencies and reduce costs, leading companies are already beginning to apply machine learning (ML) and advanced analytics to contract life cycle management (CLM). Are you ready to capture this value?




Partner and US Leader, Data & Analytics

KPMG in the U.S.


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Address the challenges of contract management with leading technologies

Contracts define business relationships: they formalize purchase and production arrangements—including prices, quantities, and time periods—and outline conditions for when things go wrong. The more your business grows, goes online, or globalizes, the larger the role of contracts in your organization. Therefore, the ability to systematically manage contract creation, execution, and analysis is central to risk management, financial performance, and operational efficiency.

Yet, organizations across all industries typically face two challenges related to CLM; ineffective processes and costly support.

Companies with ineffective processes will execute a large number of agreements globally, but impose little standardization. They are unable to manage the use of templates or enforce standard terms and conditions, and then have limited visibility into the variability of the resulting contracts. Even when contracts are stored in a single repository, manual effort is required to identify noncompliant and nonstandard terms. Further, contracts are typically text based documents, so the data is difficult to leverage for driving insights.

Because the personnel involved in negotiating, supporting, and managing effective contracts are often expensive to train and retain, CLM can be costly to support. Large legal organizations are needed to support procurement activity, manage contract redlines, and help enable compliance with changing regulations. As a result, overburdened legal resources are tasked with administrative roles, instead of strategic, value-added contributions.

Fortunately, modern artificial intelligence (AI)/ML techniques can help provide solutions to both problems. Going well beyond the basics
of repositories, workflows, and Web-based contract authoring, KPMG’s Cognitive Contract Management (CCM) solution—built on Google Cloud and using Google’s ML APIs, tools, and technologies—can ingest contracts, interpret language, extract data elements, analyze content, and support enhanced decision-making during the contract life cycle. With CCM, your company may improve processes and reduce costs associated with contracts.

KPMG: Uniting contract management experience with artificial intelligence

With cross-industry experience in areas such as royalties, licensing, distribution agreements, advertising, digital content, and more, KPMG’s Contract Compliance Services (CCS) professionals can help you assess your relationships and contracts with vendors, distributors, and licensees. KPMG professionals understand the complexities and nuances of a range of business contracts, processes, and procedures and have been able to help companies recover revenue while maintaining and improving relationships with their business partners.

This experience and knowledge is an integral part of KPMG Ignite, a portfolio of AI capabilities. The Ignite portfolio includes KPMG-developed technology, leading open source tools and secure, scalable services from our partners like Google Cloud. The portfolio also includes frameworks, design patterns, research, experimentation, and highly skilled data scientists and engineers. When applied to contract management in KPMG’s CCM solution, KPMG Ignite unlocks the value of AI so your company can:

  • Increase accuracy through complete reviews of all contracts instead of relying on traditional sampling approaches
  • Reduce the costs and development time needed to produce insights into leakage and compliance
  • Enable your contract review team to achieve and manage precise consistency
  • Leverage the knowledge and experience of leading contract management professionals
  • Increase transparency through audit logs that show how contract data has been processed
  • Make important data elements easily accessible for analytics, or regulatory/compliance purposes.

Google Cloud: The platform behind Cognitive Contract Management

Google Cloud brings valuable cloud and ML technology for powering next-generation contract management. Built for large-scale elasticity and stability, Google Cloud is secure, high-performing, and cost-effective. With evolving ML technology, Google Cloud is also constantly improving. Because KPMG’s CCM solution leverages this technology, CCM will adapt, change, and improve as it is used. Google Cloud’s powerful ML capabilities enable you to tap into your contract database to find leakages, compare pricing, and enforce clauses.

As part of its alliance with Google Cloud, KPMG leverages a broad suite of ML-powered tools and cognitive services that speed up integration, development, and deployment. Because Google Cloud is open by design, its APIs enable integrations to almost limitless platforms and channels.

The capabilities and benefits of Cognitive Contract Management

Leveraging the ML capabilities of Google Cloud, KPMG’s CCM solution can be trained to handle any type of contract and can be customized to your specific objectives for extraction, comparison, and compliance. In fact, CCM has already been used to support leasing agreements, investment management agreements, commercial credit agreements, securities prospectus documents, services contracts, supplier contracts, and more. Its abilities include:

  • Reading contracts. CCM can read and ingest thousands of documents—such as contracts, invoices, amendments, price lists, catalogs, and financials—and perform database searches.
  • Understanding information. Natural language processing enables CCM to understand the meaning of the text based on trained, subject matter experience. Using client-built and prefabricated business rules, CCM can quickly review current and new contracts and compare to company standards and policies, identifying potential issues.
  • Interpreting contracts. CCM uses custom-built assessment criteria based on your existing policy, rules, regulations, and business objectives to extract information from contracts and transform it into a structured format. Analytics can then be applied to identify and quantify trends across your contract library, conveying the information via impactful reports and visualizations.
  • Automating/Augmenting decisions. With CCM, subject matter experience and knowledge is translated into machine logic that can mimic human decision making when assessing contracts. CCM can also provide a contract management team with highly relevant, insightful answers to specific questions, produce insights, and identify patterns and anomalies.

CCM can be applied to both long- and short-term contract management challenges. For example, CCM can help you realize these benefits:

  • Address commercial leakage. Identify and quantify the variance between commercial agreements across your entire contract library.
  • Enforce clause compliance. Use ML to apply business rules in light of compliance and commercial standards.
  • Compare contract pricing. Compare pricing and contract terms for similar items across your entire contract library.
  • Review contracts. Supplement current procurement processes and manual reviews with CCM’s intelligent automation and analytics.
  • Inject new technology into contract management processes

Extracting the value due from contracts is a chief concern of many executives. Today’s leading companies are already leveraging AI/ML and advanced analytics to automate or augment contract management and strengthen compliance. With KPMG’s CCM solution and Google Cloud, you too can improve the contract management process—reducing operational costs and freeing your talented legal team to work on strategic, not administrative, projects.

Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities. Any trademarks or service marks herein are the property of their respective owners.

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