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Inside the minds of investors

Inside the minds of investors

What drives their decision making and how can women-led funds take advantage?


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As KPMG research on current trends, initiatives, and opportunities for women in alternative investments has shown, industry leaders are gradually waking up to the fact that diversity of thought improves portfolio performance. Yet when it comes to where assets are managed, women-owned and women-led funds remain significantly underrepresented. Female fund managers continue to face unique challenges when it comes to attracting business, sustaining healthy investor relationships, executing investment strategies, and generating returns.

KPMG’s Alternative Investments practice and the global association 100 Women in Finance sought to tackle some of these challenges by collecting the viewpoints of top-tier institutional investors on current investing trends, diversity and inclusion, and the characteristics they value in fund managers in a new compelling paper entitled, “Inside the minds of investors”. This paper sums up these insider insights to help female hedge and private equity fund managers stand out from the crowd, take their rightful place in the investment management community, and help grow everyone’s bottom line.

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