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Innovative approaches to increase issuer retention

Innovative approaches to increase issuer retention

Transforming Marketplace issuer participation data and insights into actionable visualizations.

Kristin Simons

Director, Advisory Services, Federal Healthcare

KPMG in the U.S.


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A federal health agency sought to attract and retain new health insurance companies to participate on State-Based, Federally-Facilitated, and State Partnership Marketplaces, to maintain and expand Americans’ access to health insurance coverage. This federal health agency engaged KPMG to identify leading practices and innovative approaches employed by health issuers participating on the Marketplaces, and to transform qualitative data and insights about Marketplace issuer participation to actionable visualizations, ultimately helping to increase issuer retention and new participation in the Marketplaces.

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