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Data and Analytics: A New Driver of Performance and Valuation

Data and Analytics


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KPMG has been pleased to collaborate with Institutional Investor Research on this landmark study regarding the use of data and analytics (D&A).

Developments in D&A—including those in technology, communications, and real-time analytics—have continued to transform consumer behavior and to disrupt company business models worldwide over the last decade. We are confident that this impact will translate into shifts in valuation in the near term and that we are, in fact, already seeing evidence of this.

The findings of this research corroborate what we are hearing from corporate management and technology developers:

  • D&A is viewed as a formal strategy, not just as a disparate set of technology projects;
  • Many companies are starting to see disruption to their traditional business models as a result of D&A, and even more know that this trend is gathering momentum for the future;
  • This business model disruption is triggering a formal re-evaluation of enterprise value; and
  • Corporate management and financial analysts are searching for more consistency and rigor in the methods they use to assess D&A strategy.

KPMG believes we are seeing the emergence of a new virtuous circle within D&A. Companies that invest wisely in data and analytics technologies and human expertise are likely to develop effective D&A strategies. As these strategies improve companies' fundamental businesses and operating models, they achieve stronger competitive positions and higher market valuations. These results, in turn, encourage companies to continue developing the right data and analytics strategies.

We hope you find the results of this research valuable, and we look forward to discussing their implications with you.

For more information, download the full report below.


The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation.

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