Share with your friends

Customer Data and Analytics

Customer Data and Analytics

Drawing on smarter analytics to create shareholder value

Drawing on smarter analytics to create shareholder value

The first step in getting closer to your customers is rethinking the way you use the data you have about them. Organisations are now starting to move beyond CRM systems to do this. They are developing smarter ways to learn more about their customers and putting sensors around interactions to detect the subtlest shifts in behaviour. 

The sources of data we now have at our disposal are vast. Circumstantial data, situational data, demonstrated behaviour data and so on. All this ‘big data’ presents endless opportunities to uncover patterns about the different types of customers you have and how you can service them more seamlessly. 

But which big data is important for you to invest in? What are the smarter technologies and analytics that are important for your business and most importantly how do you use these to differentiate against your competitors? 

We can help you put the right technologies and data platforms securely in place. We’ll work with you to create a master data management strategy which has the right governance around it. You can then focus on using this to build a competitive edge and create value for your business and customers. 

Connect with us


Want to do business with KPMG?


loading image Request for proposal

 Going beyond the data

Going beyond the data: Turning data from insights into value

D&A maturity is rising. But most are still struggling to drive real value from their data.