BRC-KPMG retail sales monitor - August 2020

BRC-KPMG retail sales monitor - August 2020

Stores still struggling despite retail sales rise.


Covering the four weeks  2 – 29 August 2020

  •  In August, UK retail sales increased 4.7% on a Like-for-like basis from August 2019, when they had decreased 0.8% from the preceding year*.
  • On a Total basis, sales increased by 3.9% in August, against a decline of 0.4% in August 2019*, It is above the 3-month average growth of 3.5% and the 12m average decline of 1.6%. This is the best growth since May 2018, excluding Easter distortions.
  • Over the three months to August, In-Store sales of Non-Food items declined 17.8% on a Total and 8.5% on a Like-for-like basis. This is better than the 12-month Total average decline of 18.4%. For August, the like-for-like excluding temporarily closed stores remained in decline.
  • Over the three months to August, Food sales increased 6.3% on a Like-for-like basis and 5.9% on a Total basis. This is higher than the 12-month Total average growth of 3.4%. For the month of August, Food was in growth year-on-year.
  • Over the three-months to August, Non-Food retail sales increased by 7.7% on a like-for-like basis and 1.4% on a Total basis. This is above the 12-month Total average decline of 5.8%. For the month of August, Non-Food was in growth year-on-year.
  • Online Non-Food sales increased by 42.4% in August, against a growth of 1.6% in August 2019*. This is below the 3-mth average of 44.2% but above the 12-mth average of 22.9%.
  • Non-Food Online penetration rate increased from 29.0% in August 2019 to 39.3% this August.

* Note 2020 is a 53-week year in the ONS calendar: as a result of the extra week in January 2020, the comparable 2019 performances cited here may differ from those published last year, due to the one-week shift in the comparison.

Helen Dickinson OBE, Chief Executive | British Retail Consortium

“Despite another month of growth in August, retail sales remain down overall since the start of the pandemic. Remote working has continued to help sales in home goods, such as food, computing, furniture and TVs. Lockdown also appears to have permanently changed some consumers’ shopping habits, with online sales continuing to boom despite shops reopening in June. Meanwhile, city centre retailers continue to be devastated by low footfall and poor sales, as office workers stayed away for yet another month.

“Many retailers are continuing to struggle, particularly those in clothing, footwear and beauty, that are reliant on high footfall locations. With rents accumulating, and the September quarter payment date fast approaching, many retailers are hanging on by a thread. Unless businesses and government can successfully persuade office workers back into city and town centres, some high street retailers will be unable to afford their fixed costs. Government will need to act fast or September will see more shops close and more job losses realised.”

Paul Martin, UK Head of Retail | KPMG

“The retail sector continued to show promising signs of recovery in August, with like-for-like retail sales up 4.7% compared to last year. Whilst welcome news, the coming months are far from problem free, with economic uncertainties – including the unwinding of the furlough scheme – likely to leave many consumers thinking carefully about their spending priorities.

“We continue to experience mixed fortunes and not all retailers are where they should be at this point in the year. Fashion sales did start to rebound somewhat – at least online – although this was mainly driven by children’s back-to-school purchases. Likewise, the focus on home-related products, including furniture and computing equipment, continued – no doubt aided by many consumers remaining mostly at home.

“The online channel remains prominent, with penetration rates still high at 39.3% for non-food. Indeed, the vast majority of online categories realised significant growth in August. Clearly retailers have some serious thinking to do around what the future of the industry is going to be exactly. While the overall online penetration rate has declined in recent months, the significant acceleration of the channel is here to stay. With this in mind, retailers need to focus on the cost of doing business, as online is generally more expensive to operate.”

Food & Drink sector performance | Susan Barratt, CEO | IGD

“Following further easing of lockdown restrictions, consumer spending on food continues to return to more usual patterns. Grocery sales put in a solid performance compared to August 2019, despite a much cooler summer bank holiday at the end of the month for English and Welsh shoppers. The ongoing normalisation of consumer spending has also been helped by the government’s Eat Out to Help Out scheme, which gave the out-of-home sector a significant and much-needed boost.

“The Eat Out to Help Out scheme and the holiday season helped IGD’s Shopper Confidence Index remain stable. However, shoppers have varying experiences and confidence is more subdued among lower socio-economic groups and younger shoppers (aged 18-34), with these consumers traditionally impacted more during an economic downturn.”



For Media Enquiries:

Simon Wilson
PR Assistant Manager, KPMG
T 0207 311 6651
0778 537 3397

Tom Holder
BRC Press Office
0207 854 8924
M 077732382432

Alexandra Crisp
Senior Communications Officer, IGD
T 01923 857141
M 07590 183295

About the British Retail Consortium

The BRC’s purpose is to make a positive difference to the retail industry and the customers it serves, today and in the future.

Retail is an exciting, dynamic and diverse industry which is going through a period of profound change. The BRC is committed to ensuring the industry thrives through this period of transformation. We tell the story of retail, work with our members to drive positive change and use our expertise and influence to create an economic and policy environment that enables retail businesses to thrive and consumers to benefit. Our membership comprises over 5,000 businesses delivering £180bn of retail sales and employing over one and half million employees.

About KPMG in the UK

KPMG LLP, a UK limited liability partnership, operates from 21 offices across the UK with approximately 17,600 partners and staff.  The UK firm recorded a revenue of £2.40 billion in the year ended 30 September 2019. KPMG is a global network of professional firms providing Audit, Tax, Legal and Advisory services. It operates in 154 countries and has 200,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such.

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