‘Eat Out to Help Out’ initiative goes live

‘Eat Out to Help Out’ initiative goes live

Commenting on the ‘Eat Out to Help Out’ initiative coming into effect today, Will Hawkley, UK head of leisure at KPMG, said.


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“There’s no question that the hospitality sector has been hit particularly hard by the nation’s lockdown, but recovery since social distancing measures have eased hasn’t been easy either. While some restaurant doors have reopened, consumers still struggle to shake off the words of caution that previously told them – in no uncertain terms – to remain at home. What’s more, the messaging on where and when to wear masks is still confusing and does not build consumer confidence – the key issue hindering any recovery for the sector.

“The Chancellor’s ‘Eat Out to Help Out’ scheme was certainly a creative way for the government to encourage consumers to go out again. Who would have thought even six months ago that the government would be paying consumers to eat out in pubs and restaurants, and what is not to love about getting part of your bill paid? Having said that, the initiative needs to be viewed alongside the ebb and flow of the pandemic. We’re already starting to see local restrictions coming back into effect, and that’s not going to help consumer confidence.

“As we look ahead to August, we will no doubt see busy pub gardens in the suburbs. However, worries around what will happen in city centres or during the winter when the nights draw in and the weather gets colder, still remain.”


Notes to editors:

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Simon Wilson, Assistant PR Manager

Tel: 020 7311 6651 / 07785 373397

Email: simon.wilson@kpmg.co.uk


About KPMG in the UK:

KPMG LLP, a UK limited liability partnership, operates from 21 offices across the UK with approximately 17,600 partners and staff.  The UK firm recorded a revenue of £2.40 billion in the year ended 30 September 2019. KPMG is a global network of professional firms providing Audit, Tax, Legal and Advisory services. It operates in 154 countries and has 200,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such.

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