The joint administrators of Antler Limited, Will Wright and Steve Absolom from KPMG’s Restructuring practice, have concluded a sale of the company’s brand, online retail business and assets to an ATR group company.
Founded in Bury, Lancashire in 1914, Antler is one of the most iconic and well-known luggage brands in the world. Prior to the administration, the company traded across a number of retail outlets and via various online channels.
The company was placed into administration on 18 May 2020 after lockdown measures introduced in response to the COVID-19 pandemic adversely impacted companies operating across the travel and retail sectors.
Following their appointment, the joint administrators continued to trade the business via its online channels. A number of staff retained by the joint administrators to assist with trading have transferred to ATR as part of the transaction.
Will Wright, partner at KPMG and joint administrator, said: “We are delighted to have concluded this deal which safeguards the future of this storied and iconic brand. With travel restrictions now easing, ATR is in a strong position to be able to take the Antler business forward.”
Amber Spencer-Holmes, chief marketing officer at Antler, said: “Antler holds a unique position in the market, designing contemporary luggage and travel accessories with the quality and reliability expected of a brand with over 100 years of expertise. We remain an ambitious and highly motivated team, and with a fresh new website launching imminently, we’re confident Antler has the positioning, product development plans and digital-first strategy in place to secure a successful future.”
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