Administrators conclude sale of Antler’s online retail business

Administrators conclude sale of Antler’s online retail

The joint administrators of Antler Limited, Will Wright and Steve Absolom from KPMG’s Restructuring practice, have concluded a sale of the company’s brand, online retail business and assets to an ATR group company.


Also on

Founded in Bury, Lancashire in 1914, Antler is one of the most iconic and well-known luggage brands in the world. Prior to the administration, the company traded across a number of retail outlets and via various online channels.

The company was placed into administration on 18 May 2020 after lockdown measures introduced in response to the COVID-19 pandemic adversely impacted companies operating across the travel and retail sectors.

Following their appointment, the joint administrators continued to trade the business via its online channels. A number of staff retained by the joint administrators to assist with trading have transferred to ATR as part of the transaction. 

Will Wright, partner at KPMG and joint administrator, said: “We are delighted to have concluded this deal which safeguards the future of this storied and iconic brand. With travel restrictions now easing, ATR is in a strong position to be able to take the Antler business forward.”

Amber Spencer-Holmes, chief marketing officer at Antler, said: “Antler holds a unique position in the market, designing contemporary luggage and travel accessories with the quality and reliability expected of a brand with over 100 years of expertise. We remain an ambitious and highly motivated team, and with a fresh new website launching imminently, we’re confident Antler has the positioning, product development plans and digital-first strategy in place to secure a successful future.”


For media enquiries only, please contact:

Katy Broomhead

Tel: 0161 246 4623 / 07824 537963


KPMG Press Office: +44 (0)207 694 877

About KPMG in the UK

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 17,600 partners and staff.  The UK firm recorded a revenue of £2.40 billion in the year ended 30 September 2019. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 154 countries and has 200,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such.

© 2021 KPMG LLP a UK limited liability partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

For more detail about the structure of the KPMG global organisation please visit

Connect with us


Want to do business with KPMG?


loading image Request for proposal

Save, Curate and Share

Save what resonates, curate a library of information, and share content with your network of contacts.

Sign up today