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Administrators conclude sale of Antler’s online retail business

Administrators conclude sale of Antler’s online retail

The joint administrators of Antler Limited, Will Wright and Steve Absolom from KPMG’s Restructuring practice, have concluded a sale of the company’s brand, online retail business and assets to an ATR group company.

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Founded in Bury, Lancashire in 1914, Antler is one of the most iconic and well-known luggage brands in the world. Prior to the administration, the company traded across a number of retail outlets and via various online channels.

The company was placed into administration on 18 May 2020 after lockdown measures introduced in response to the COVID-19 pandemic adversely impacted companies operating across the travel and retail sectors.

Following their appointment, the joint administrators continued to trade the business via its online channels. A number of staff retained by the joint administrators to assist with trading have transferred to ATR as part of the transaction. 

Will Wright, partner at KPMG and joint administrator, said: “We are delighted to have concluded this deal which safeguards the future of this storied and iconic brand. With travel restrictions now easing, ATR is in a strong position to be able to take the Antler business forward.”

Amber Spencer-Holmes, chief marketing officer at Antler, said: “Antler holds a unique position in the market, designing contemporary luggage and travel accessories with the quality and reliability expected of a brand with over 100 years of expertise. We remain an ambitious and highly motivated team, and with a fresh new website launching imminently, we’re confident Antler has the positioning, product development plans and digital-first strategy in place to secure a successful future.”

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Katy Broomhead

Tel: 0161 246 4623 / 07824 537963

Email: katy.broomhead@kpmg.co.uk

KPMG Press Office: +44 (0)207 694 877

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