Brc–Kpmg Retail Sales Monitor February 2020

Brc–Kpmg Retail Sales Monitor February 2020

Storm clouds hanging over retail.


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Covering the four weeks 2 February – 29 February 2020

  • On a Total basis, sales increased by 0.1% in February, against an increase of 3.2% in February 2019*. This is above the 12-month average decline of 0.2%.
  • UK retail sales decreased 0.4% on a Like-for-like basis from February 2019, when they had increased 2.6% from the preceding year*.
  • Over the three months to February, In-store sales of Non-Food items declined 1.8% on a Total and 1.9% on a Like-for-like basis. This is better than the 12-month Total average decline of 3.1% but positively distorted by the inclusion of Black Friday in December.
  • Over the three months to February, Food sales increased 0.3% on a Like-for-like basis and 1.0% on a Total basis. This is below the 12-month Total average growth of 1.2%.
  • Over the three-months to February, Non-Food retail sales in the UK increased by 0.6% on a like-for-like and 0.7% on a Total basis. This is above the 12-month Total average decline of 1.4% but positively distorted by the inclusion of Black Friday in December. For the month of February, Non-Food was in decline year-on-year.
  • Online Non-Food sales increased by 3.6% in February, against a growth of 5.4% in February 2019*. This is above the 12-month average of 2.9%.
  • Non-Food Online penetration rate increased from 29.1% in February 2019 to 31.1%.

* Note 2020 is a 53-week year in the ONS calendar: as a result of the extra week in January 2020, the comparable 2019 performances cited here may differ from those published last year, due to the one-week shift in the comparison.

Paul Martin, UK Head of Retail | KPMG

“Returning consumer confidence has done little to benefit retailers, with February’s sales growth down 0.4% on a like-for-like basis. The highly anticipated ‘Boris Bounce’ has clearly struggled to materialise in the embroiled retail sector, and looking ahead Covid-19 isn’t likely to help matters.

“Subdued grocery has shown a slight recovery, although the edging up of prices will have contributed to that growth. In the short-term, any potential supply chain disruption caused by Covid-19 will be felt acutely by grocers, so developments will have to be watched closely.

“February saw the UK get hit by one storm after another, so it’s unsurprising that online fared fractionally better than the high street. Generally though, demand for non-food items remains woefully low.

“The coming weeks will be of key importance to the sector. Retailers will be hoping that the Chancellor can provide stability and certainty after prolonged volatility and uncertainty. Business rates will be front of mind for many, but it remains to be seen whether any form of relief will be offered. Even then, that relief could be too little too late for some of those struggling.”

Helen Dickinson OBE, Chief Executive | British Retail Consortium

“Storm clouds continued to hang over the retail industry in February, as storm Ciara, Dennis and Jorge took their toll on the high streets, with the bad weather hitting fashion the hardest.

Despite many indicators suggesting a rise in confidence among UK shoppers in recent months, as of yet this has failed to boost retail sales. However, the end of the month saw a slight rise in spending on food and healthcare as a result of concerns around coronavirus.

“Retailers continue to face a multitude of challenges, from sky high business rates to reducing the environmental impact of produce. In tomorrow’s Budget we hope the Government will take the opportunity to relieve the business rates burden bearing down on the shoulders of the industry. Scrapping downwards phasing of transitional relief, which has forced retailers to subsidise other industries by almost £550m over the last three years, would allow more money to be invested back into people, property and technology all over the UK.”

Food & Drink sector performance | Susan Barratt, CEO | IGD

“After a decidedly lacklustre start to 2020, food and grocery sales in February saw a clear uptick from January with an increase in like-for-like and total growth. Things like the timing of Valentine’s Day on a Friday certainly played a role in the middle of the month. Also, with increased attention on Coronavirus, it seems likely this may have had a modest impact over the last week in particular with shoppers buying extra food and grocery items.

“On a positive note, 20% of food and grocery shoppers now say they will focus more on quality in the year ahead (vs 15% Feb’19) – this is the highest level since August’16. This is now higher than those who will focus more on saving money (19%).”


For Media Enquiries:

Simon Wilson
PR Assistant Manager, KPMG

T 0207 311 6651
M 07785 373397

Emily Leonard
BRC Press Office

T 0207 854 8924
M 07515 053 449

Alexandra Crisp
Senior Communications Officer, IGD

T 01923 857141
M 07590 183295

About the British Retail Consortium

The BRC’s purpose is to make a positive difference to the retail industry and the customers it serves, today and in the future.

Retail is an exciting, dynamic and diverse industry which is going through a period of profound change. The BRC is committed to ensuring the industry thrives through this period of transformation. We tell the story of retail, work with our members to drive positive change and use our expertise and influence to create an economic and policy environment that enables retail businesses to thrive and consumers to benefit. Our membership comprises over 5,000 businesses delivering £180bn of retail sales and employing over one and half million employees.

About KPMG in the UK

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 17,600 partners and staff. The UK firm recorded a revenue of £2.40 billion in the year ended 30 September 2019. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 147 countries and territories and has more than 219,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

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