Cyber Monday: Online safety key to attracting consumer spend

Cyber Monday: Online safety key to attracting consumer

Martin Tyley, Head of Cyber and Privacy at KPMG UK, comments on Cyber Monday: Online safety key to attracting consumer spend.


Also on

  • Over half of Brits less likely to shop with online retailers that have previously proved hackable, with female shoppers appearing more cautious with their data versus males.
  • Over two thirds of Brits confident that they would recognise fraudulent Black Friday and Cyber Monday deals, with those in the North-East most confident and those in Northern Ireland, least confident.

The latest KPMG research has found that over half of British consumers (55%) say they would be less likely to use an online retailer over the Black Friday and Cyber Monday weekend if they knew it had been previously hacked and/or suffered a data breach. Comparatively, female consumers demonstrated a stronger aversion with 61% agreeing compared to males, 50%.

Martin Tyley, Head of Cyber and Privacy at KPMG UK, said:

“Peak shopping periods across November and December are an opportune time for retailers and an exciting time to be a consumer. But, as we know, when online retailers begin to gear up for them, so do attackers.

“These findings should send a clear message to retailers that consumers expect to be able to shop safely online. Any responsible online retailer should be able to give confidence to their customers that they are frequently testing their own security to ensure that their data is processed and held securely. Notwithstanding that this is clearly the right thing to do, there is also a regulatory expectation around personal data.”

The survey, conducted by Opinium on KPMG’s behalf, also reveals that over two thirds (64%) of Brits feel confident that they could recognise instances of fraud, phishing or spam on websites or emails offering Black Friday and Cyber Monday promotions. This is lowest amongst those aged 75+ (54%) compared to 25-34 year olds (71%). Equally, the survey found that those in Northern Ireland feel the least confident (58%) across the UK, with those in the North-East feeling most confident (74%).

Martin concluded:

“Cyber attackers continually develop new means of exploiting online activity across email, websites, mobile, social media platforms and more. Therefore, Cyber Monday, as the online equivalent of Black Friday, comes with significant associated security risks.

“For consumers who feel less confident at spotting fraudulent efforts – basic steps that they can follow include using a credit card to make purchases, and accessing websites directly from an internet search as opposed to clicking on a link in an email. While customers are more likely to register with new sites during this shopping period, this is a timely reminder to use different passwords for each registration so that in the event that site is hacked, it limits the risk to those credentials to that one site.

“If consumers don’t want their Christmases cancelled, they must play their part in keeping the door firmly shut to cybercriminals.”


Notes to editors:

KPMG UK’s 2019 Black Friday & Cyber Monday consumer poll findings can be accessed here.

For media enquiries, please contact:

Jennifer Ogunleye, KPMG Corporate Communications

TMT and Transport PR Manager
+44 (0) 20 7311 8637
+44 (0) 73 4188 7015

Research Methodology:

KPMG UK commissioned research agency Opinium to poll 2,003 UK adults aged 18+ on questions relating to Black Friday and Cyber Monday. Results have been weighted to be nationally representative. The questions were in field between Friday 22 November and Monday 25 November 2019.

About KPMG in the UK

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 16,300 partners and staff. The UK firm recorded a revenue of £2.338 billion in the year ended 30 September 2018. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 154 countries and has 200,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

© 2021 KPMG LLP a UK limited liability partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

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