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KPMG Launches Family Business Dynamics Assessment

KPMG Launches Family Business Dynamics Assessment

KPMG is launching an online assessment to enable families in business to uncover insights that will help them to thrive.


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KPMG is launching an online assessment to enable families in business to uncover insights that will help them to thrive.

The firm’s Family Business Dynamics Assessment is a confidential online self-diagnostic assessment that evaluates the respondent’s opinion on how important an issue is to the family and/or business and how capable they feel as a family and/or business about addressing it.

After completing the assessment, and potentially inviting other family members to do so, a free personalised report is provided by KPMG to help the family to assess its capabilities across six key areas; growth, people, wealth, transition, risk and governance. They will also be compared to other family businesses around the globe. It is available to families in business regardless of whether or not they are KPMG clients.

Tom McGinness, who leads KPMG’s family enterprise practice, says:

“We created this tool to help families in business gain further insight into the capabilities needed to support their goals and to offer them comparisons with other family businesses globally with similarities such as industry sector and generational span.

“We envisage it being particularly useful for the family in crystallising their thoughts about how to handle succession planning and family governance.

“It’s just one of the ways we can support families in business in meeting the perennial objective of balancing the needs of their business with the expectations, aptitudes and capabilities of family members. It is only when this dynamic is in harmony that a family business can really thrive.”

KPMG will also offer to explore the assessment with the family, to help them achieve the most from the resulting insights and consider next steps.

The assessment can be accessed at this link:


Media enquiries:

Alison Anderson, Corporate Communications, KPMG
T: 0113 254 2980 M: 07733 453 065

Follow us on twitter: @kpmguk

KPMG Press Office: +44 (0)207 694 877

About KPMG in the UK

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 16,300 partners and staff. The UK firm recorded a revenue of £2.338 billion in the year ended 30 September 2018. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 154 countries and has 200,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

© 2021 KPMG LLP a UK limited liability partnership and a member firm of the KPMG global organisation of independent member firms affiliated with KPMG International Limited, a private English company limited by guarantee. All rights reserved.

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