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June sales fails to shine

June sales fails to shine

BRC – KPMG Retail Sales Monitor June 2019

Paul Martin

UK Head of Retail

KPMG in the UK


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  • On a total basis, sales decreased by 1.3% in June, against an increase of 2.3% in June 2018. This decline drags the 3-month average into a decline of 0.1% and the 12-month average to an increase of 0.6%, the lowest since our records began in December 1995.

  • In June, UK retail sales decreased by 1.6% on a Like-for-like basis from June 2018, when they had increased 1.1% from the preceding year. This is lower than the 3-month and 12-month averages of -0.4% and -0.1% respectively. This represents the worst 12-month average since April 2012.

  • Over the three months to June, In-store sales of Non-Food items declined 4.3% on a Total basis and 4.1% on a Like-for-like basis. This is worse than the 12-month Total average decline of 2.8%.

  • Over the three months to June, Food sales increased 1.5% on a Like-for-like basis and 2.4% on a Total basis. This is above the 12-month Total average growth of 2.2%.

  • Over the three-months to June, Non-Food retail sales in the UK decreased by 2.0% on a like-for-like basis and 2.1% on a Total basis. This is below the 12-month Total average decrease of 0.8%. This is the worst quarterly decline since February 2009.

  • Online sales of Non-Food products grew 4.0% in June, against a growth of 8.5% in June 2018. The 3-month and 12-month average growths were 3.3% and 5.0% respectively.
  • Non-Food Online penetration rate increased from 28.5% in June 2018 to 30.7% last month.

Paul Martin, Partner, UK Head of Retail | KPMG

“There are few places retailers can hide from the difficult trading conditions that have been hitting the industry for some time. June’s retail performance did little to ease that, with like-for-like sales falling 1.6 per cent compared to last year.

“On the high street, consumers were eager to pull up a pew for the summer’s sporting events, with added interest in the furniture category. Otherwise, consumers largely turned a blind eye to offers in the physical retail space.

“With 4 per cent online growth, shoppers were thankfully more engaged in this channel, making the most of the added convenience and continued aggressive pricing. Fashion performed particularly well thanks to end-of-season sales and upcoming holidays.

“Pressure on retailers continues to mount and is seemingly coming from all angles: economic, geo-political, environmental and behavioural. Consumer spend is only likely to fall further as things stand, and cost efficiency remains vital. The focus for most in the industry will be preservation and adaptation in order to see them through these tough times.”

Helen Dickinson OBE, Chief Executive | British Retail Consortium

“June sales could not compete with last year’s scorching weather and World Cup, leading to the worst June on record. Sales of TVs, garden furniture and BBQs were all down, with fewer impulse purchases being made. Overall, the picture is bleak: rising real wages have failed to translate into higher spending as ongoing Brexit uncertainty led consumers to put off non-essential purchases.

“Businesses and the public desperately need clarity on Britain’s future relationship with the EU. The continued risk of a No Deal Brexit is harming consumer confidence and forcing retailers to spend hundreds of millions of pounds putting in place mitigations – this represents time and resources that would be better spent improving customer experience and prices. It is vital that the next Prime Minister can find a solution that avoids a No Deal Brexit on 31st October, just before the busy Black Friday and Christmas periods.”

Susan Barratt, CEO | Food & Drink sector performance | IGD

“A late start to the summer weather in June compared unfavourably with consistently drier and warmer conditions in 2018, so while year-on-year growth in food and grocery sales last month was small, it is still encouraging.

“If the recent pick up in temperatures is sustained, there’s hope for stronger figures in July. Shoppers feel slightly more positive at the moment, with the percentage expecting to become worse off financially in the year ahead falling from 32 per cent in February to 27 per cent today.”


For Media Enquiries:

Simon Wilson
PR Assistant Manager, KPMG

T 0207 311 6651
M 07785 373397

Tom Holder
Media Relations Officer, BRC

T 0207 854 8924
M 07772 382432

Alexandra Crisp
Senior Communications Officer, IGD

T 01923 857141
M 07590 183295

- ENDS –

About the British Retail Consortium

The BRC’s purpose is to make a positive difference to the retail industry and the customers it serves, today and in the future.

Retail is an exciting, dynamic and diverse industry which is going through a period of profound change. The BRC is committed to ensuring the industry thrives through this period of transformation. We tell the story of retail, work with our members to drive positive change and use our expertise and influence to create an economic and policy environment that enables retail businesses to thrive and consumers to benefit. Our membership comprises over 5,000 businesses delivering £180bn of retail sales and employing over one and half million employees.

About KPMG in the UK

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 16,300 partners and staff. The UK firm recorded a revenue of £2.338 billion in the year ended 30 September 2018. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 154 countries and has 200,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

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