Responding to Nationwide’s plans to build 239 new homes in Swindon as part of its five-year social investment programme, Paula Smith, Head of Banking, KPMG UK said:
“Whilst all banks and building societies face pressure on costs, investment for growth is firmly back on the agenda. There’s been so much talk of the need for financial services to define its purpose, put customers first and adapt to a changing society but now firms are starting to put their money where their mouth is. As branch numbers dwindle, such tangible investments directly respond to requests for firms to demonstrate their value to society. As new digital banks begin to win over consumers’ hearts and minds, the established players are perhaps starting to fight back, and they’re doing so on a scale unimaginable for anyone without deep pockets.”
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