close
Share with your friends

Rise of the health conscious consumer continue to redefine consumer markets

Rise of the health conscious consumer continue to redef

Linda Ellett Commentins on the latest CPI Basket of Goods and Services annual review from the ONS.

1000
Linda Ellett

Partner, UK Head of Consumer Markets, Leisure & Retail

KPMG in the UK

Contact

Also on home.kpmg

Commenting on the latest CPI Basket of Goods and Services annual review from the ONS, Linda Ellett, UK head of consumer markets at KPMG in the UK, said:

“The ONS basket of goods offers us a fascinating look at the current state of play for consumers today. Whilst primarily looking to improve the accuracy of CPI measurement, we also see how consumer trends, technological advancements and the latest fads are redefining the consumer landscape more broadly.

“If our social media hasn’t already made it blindingly obvious, the rise of the health conscious consumer continues to dominate. Indeed, having made the cut this year, popcorn has firmly established itself as a ‘healthier’ alternative to the humble crisp; peanut butter’s addition increasingly spreads out our go-to sources of ‘healthy fats’, meanwhile the addition of herbal and fruit teas is testament to the growing prominence of wellness. In my mind however , this also prompts the key question of what or who is defining the consumer’s perception of health.

“Further to the central theme of health consciousness, general cola flavoured drinks have been replaced with two distinct items: regular cola and the diet or sugar free alternatives. This clearly reflects the impact of the sugar-levy’s introduction, resulting in two distinct categories of product, and is just one way in which ‘health’ is being defined. This may well be a sign of things to come, as the increase of such ‘sin taxes’ seek to motivate healthier consumer choices which, at the same time, redefines how food and drink producers are having to adapt in their approach to the market.”

-ENDS-

Notes to editors:

Full details of the ONS consumer price inflation basket of goods and services 2019 can be found: here

For media enquiries, please contact:

Simon Wilson, KPMG Corporate Communications

T: 020 7 311 6651

M: 077853 73397

E: simon.wilson@kpmg.co.uk

 

KPMG Press Office

Tel: +44 (0) 207 694 8773

 

About KPMG in the UK

KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 16,300 partners and staff.  The UK firm recorded a revenue of £2.338 billion in the year ended 30 September 2018. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 154 countries and has 200,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  Each KPMG firm is a legally distinct and separate entity and describes itself as such.

You are receiving this email as a press contact of KPMG in the UK. Our privacy policy can be viewed at kpmg.co.uk/privacy. To opt-out of receiving our press releases please contact pressoffice@kpmg.co.uk.

Connect with us

 

Want to do business with KPMG?

 

loading image Request for proposal