Commenting on what Small Business Saturday (1 December 2018) means for retailers and consumers, Don Williams, Retail Partner at KPMG in the UK
Commenting on what Small Business Saturday (1 December 2018) means for retailers and consumers, Don Williams, Retail Partner at KPMG in the UK, said:
“As society comes to realise the changes occurring on our very own local high street, we do need to ask whether we truly support local businesses, or whether we simply consider them a nice to have. British shoppers have become accustomed to convenience on all counts, whether it’s ordering online and receiving our goods the very same day, or having what was once ‘seasonal’ produce all year round. So, in a world where the environment and sustainability becomes increasingly important, and Brexit makes us rethink the significance of local retailers, now is as good a time as any to fly the flag of Brand Britain on a local level.”
“With Black Friday and Cyber Monday offering a prime moment for larger retailers to flex their muscles, it’s fitting that smaller retailers get their moment to shine too – and this Saturday marks just such an opportunity. The retail industry across the board is undergoing mass structural change, both in light of the political and economic headwinds, as well as a fundamental shift in consumer behaviour. As is clear for all to see, there is much to do in order to level the playing field between online and instore retail, as well as between retailers big and small. But consumers also have a role to play, and they need to show their support for local retailers by voting with their feet.”
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