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ONS basket of goods maps shift in consumer lifestyles, complete with a side of mash potato

ONS basket of goods maps shift in consumer lifestyles

Commenting on the latest ONS consumer price inflation basket of goods and services, Paul Martin, UK head of retail at KPMG, said:


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Commenting on the latest ONS consumer price inflation basket of goods and services, Paul Martin, UK head of retail at KPMG, said:


“As statisticians seek to reflect changing consumer taste and technological advancements, the updated ONS basket of goods and services provides a fascinating glimpse at today’s typical shopping list.


“Once again, this year’s additions illustrate a consumer obsession with sports and recreation, with the inclusion of action cameras and exercise leggings.


“In a similar vein, body moisturiser has been added to better represent the body care market. Indeed, our own retail sales monitor underlines the significance of the health and beauty category, with its growth – particularly online – remaining resilient, even when people’s purse strings are tightened.


“The groceries selection also looks interesting this year, with the addition of pre-packaged mashed potato, showing consumer desire for added convenience – particularly where getting your five-a-day is concerned! And for chocolate lovers, well the ONS has broadened out what brands it looks at to better reflect market share and choice.


“For those of you with a more savoury pallet, cooked pastry-based snacks have replaced the humble pasty and pie, with consumers increasingly looking beyond the chippy. And if you’re worried about the pricing volatility of pizza, well a slice of quiche has been added to counter this.


“Focussing on the latest tech developments, it would appear that consumers are turning their nose up at smaller tellies, with the ONS now focussing on only two larger screen sizes. Similarly, digital media players replace the TV receivers and recorders of old.  


“It appears that our kids are snubbing traditional toys, with the ONS citing difficulty in finding the good old tricycle, opting instead to focus on sit and ride toys. Just like consumers of all ages, our sprogs are often choosing experience over toys, and this year the ONS have included soft play sessions to better reflect this trend.  Meanwhile, more mature consumers will note that lager has fallen out the basket this year, as the ONS cites a decline in nightclubs.”




Notes to editor:

Full details of the ONS 2018 consumer price inflation basket of goods and services can be found: here


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