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Five tech startups fly the flag for the UK at Mobile World Congress 2018

Five tech startups fly flag UK Mobile World Congress

Finalists named in KPMG Presents Best British Mobile Startup competition


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An experiential marketing company, a cloud-based business phone system and an app that works with GP practices to deliver medication and reminds patients when to take it are among the five tech startups flying the flag for the UK in Barcelona next year.

Bristol based Landmrk, Circleloop from Manchester, Learning Labs in Birmingham and Echo and Smartpipe, both from London were selected from well over a hundred startups who applied to KPMG’s Best British Startup competition. As regional finalists they will now head to the Mobile World Congress, the world’s largest mobile industry gathering in February next year where they will showcase the high quality of mobile tech startups coming out of the UK. Each startup will have the opportunity to exhibit and present their businesses and ideas at the industry event which attracts global investors and major corporates from the telecommunications sector.

To win this potentially game changing opportunity each business took part in a regional competition where they had to pitch their business to a panel of judges in London, Bristol, Birmingham and Manchester.

Patrick Imbach, who leads KPMG’s Tech Growth practice said :

“Judging the competition this year has been very difficult given the high quality of innovative businesses that stepped forward to take part, but the judges all agreed that the five finalists are testament to the strength of the UK when it comes to disruptive mobile technologies.

“Mobile World Congress is the ultimate platform for startup businesses in this space and an amazing opportunity to showcase the best that the UK has on offer in terms of mobile startups. For the finalists this opportunity to get in front of the key players in the industry could be invaluable in opening doors that can be difficult for a small enterprise to achieve on their own. With Brexit moving ever closer it is more important than ever to showcase the unique tech talent that the UK has to offer.”

Finalists will pitch their business to judges at the dedicated startup conference 4 Years From Now (4YFN) at Mobile World Congress in front of an illustrious panel of judges and one will be crowned the Best British Mobile Startup 2018. Previous competitions featured businesses like Babylon Health, What3Words and Revolut which have become household names in the UK startup ecosystem following the competition.

Commenting on the finalists Alex Holt, global head of KPMG’s media and telecommunications practice and one of the judges for the competition said :

“There is a huge amount of disruption taking place in the telecoms sector and the big players are very keen to invest in and keep up with new and innovative technologies. Mobile World Congress is the premier event in this sector and our finalists have the opportunity to accelerate their growth ambitions, network with major players in the sector and showcase the amazing innovation coming out of the UK in this space. For the winner, and all of our finalists, this could be a game changing moment and I am sure they will make the very most of the opportunity.”

Mobile World Congress is the world’s largest annual mobile industry gathering, organised by the GSMA. Last year the event attracted over 100,000 attendees from all parts if the world, and industry analysts and business leaders. The event runs from 26th February – 1st March 2018.

The five UK finalists are :

Bristol - Landmrk, experiential marketing enterprise which creates bespoke campaigns that place digital content into physical locations anywhere in the world.

Manchester – Circleloop, a cloud-based business phone system which creates a global, real-time, privacy compliant and completely secure data ecosystem linking network operators to data platforms by delivering the highest quality customer data profiles.

Birmingham - Learning Labs is an online assistive technology learning platform designed to work alongside and complement 1-2-1 training providing bite-size tutorials support a range of learning styles, allowing students to learn by doing, reading or watching.

London – Echo, a user-focused app which works with GP practices to deliver medication to patient’s homes and reminds them when and how to take it.

London - Smartpipe has developed a de-identification technology enabling telcos to monetise their data through advertising, while maintaining the privacy and security of subscribers


For further information please contact:

Emma Murray, KPMG Press office
t: 020 7694 6506

KPMG Press office
Tel: +44 (0) 207 694 8773

Notes to Editors:

About KPMG
KPMG LLP, a UK limited liability partnership, operates from 22 offices across the UK with approximately 13,500 partners and staff. The UK firm recorded a revenue of £2.07 billion in the year ended 30 September 2016. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. It operates in 152 countries and has 189,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

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