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Paul Martin, UK Head of Retail at KPMG, said:

"Retail sales continued to grow in July, although at a slower rate as the reopening of the hospitality and leisure sector led to a dilution in consumer spending.”

“Whilst the high street saw continued growth in July, with sales up 6%, unsurprisingly online sales fell back - although less than expected - by -0.4% compared to July 2020.  Both women’s and men’s clothing continued their revival with strong growth in-store and online. Many other non-food categories had a less strong performance, especially those related with the home after the house moving frenzy of recent months started to abate.  With better weather and school holidays underway, consumers are happy to shop for clothes, shoes and accessories for those much needed social events.

“Over the coming months the health of the sector is expected to grow at a much slower rate as retailers face increasing challenges on a number of fronts.  Staffing pressures, increases in commodity and component costs, rising inflation eating into households’ spending power and stalling consumer confidence could lead to a slowdown in retail sector growth as we head into autumn.”