Behavioural science is about understanding the way that people think, feel and behave. It draws on theories and techniques from psychology, behavioural economics, neuroscience and sociology. We can apply behavioural science techniques in a business context to drive real change in transformation programmes, engagement and culture, brand and marketing strategy, customer experience, risk and compliance, and learning. 

The Behavioural Science Unit is a Centre of Excellence that applies behavioural science expertise to our clients' most pressing challenges. We focus on what makes people tick in order to deliver impactful business outcomes for organisations going through transformational change.