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Data big and small, structured and unstructured – is inescapable and essential. In commercial real estate, the ever-expanding volume of market, building, and tenant data represents a strategic opportunity for investors, developers and managers alike.

As the industry grapples with resource management, financial planning, and storage and access, companies must re-evaluate a world besieged by data and focus on turning it into the kind of actionable insights that can drive innovation and smart, timely decision-making.

In August 2020, we reached out to a range of real estate firms for the first-ever Data Strategy survey. The initiative covered companies worldwide, including the Americas, the UK, continental Europe, and Asia, and spanned a range of company types and sizes. There were 188 respondents that included various real estate leaders and technology professionals.

If you would like to discuss further, please contact Andy Pyle.

Key findings from the survey

  • The KPMG Real Estate Data Strategy Survey, a follow-up to the 2019 KPMG Global PropTech Survey, found that 57 percent of respondents said they have a coordinated strategy.
  • Only 28 percent of respondents said they are using data with an objective of improving tenant experience. We believe that customer satisfaction is an underestimated value builder that real estate owners and operators need to prioritise.
  • 75 percent of respondents cited Excel as a primary analytical tool. Yet, 69 percent admitted to being too reliant on Excel.
  • Among respondents, 30 percent said they outsource some aspect of data management to a third party.
  • 39 percent said they store and access data via a centralised data repository. For larger companies, it was 60 percent.
  • Due to remote working/COVID-19, 34 percent indicated their plans for data strategy implementation have been accelerated.